The app launched to combat the low birth rate
According to official data, 265 couples in total got married after meeting on an AI-based dating app launched by the Tokyo government in 2024 to combat Japan’s low birth rate. The ‘Tokyo Enmusubi’ app was launched in September 2024 after a survey found that around 70% of people interested in marriage were not actively looking for a partner.
To overcome this reluctance and ensure that only people who were interested in getting married registered, those who registered had to demonstrate that they were legally single and pass an online interview, as well as fulfill other conditions. As of June 30 this year, the app had 16,000 registered members – selected from around 36,000 applicants – and 760 couples in ‘serious relationships’, according to government data released this month. In total, 265 couples got married.
The number of children born in Japan to Japanese citizens hit a new record low of 671,236 in 2025, marking the 10th consecutive annual decline, according to government data released in June. Deaths were more than double, at 1.6 million, while the fertility rate fell by 0.01 percentage points to 1.14, although marriages saw a slight increase.
